On the podcast Mark J. Marshall managing associate in Bentz Whaley Flessner's Minneapolis office and I discuss:
Most effective measurements for successful alumni program
Difference between program and event participation
Alumni relations programs have a role in fundraising
Making the case for alumni relations
About Mark
Mark J. Marshall is a managing associate in Bentz Whaley Flessner's Minneapolis office. With over 20 years of development and alumni relations experience, he brings a strong background in major and planned gifts, development operations, alumni relations, annual giving, and campaign strategy to clients. He has a particular interest in strengthening development teams through coaching of leadership and team members.
Alumni Relations has been an integral part of Mark’s career. He has been a leader in alumni programming at several types of institutions including K-12 education, a major university and a small college. His career has included Marian Catholic High School in Chicago, The University of Minnesota Medical School, and William Mitchell College of Law. A firm believer in strengthening constituent engagement, Mark believes that we can strengthen our case for the profession by ensuring that we methodically impact our institutions.
Mark has been a frequent speaker at CASE, AFP, APRA, and other conferences around the country. He holds a bachelors degree from St. Olaf College and an MBA from the University of Phoenix. He is the author of a new blog called the Marshall Art of Fundraising : http://marshallartoffundraising.wordpress.com/
Andy Washburn has been at the Nebraska Alumni Association in various roles for the past 10 years and currently directs the association’s operations and marketing.
He currently serves as the president of the Council of Alumni Membership and Marketing Professionals (CAMMP), and has presented at the Council of Alumni Association Executives (CAAE), the Council for the Advancement and Support of Education (CASE) and CAMMP numerous times on non-dues revenue programs, membership theory, membership program efficiency, managing your executive director’s expectations and strategic branding application.
Washburn holds two degrees from the Nebraska. He graduated summa cum laude with a bachelor of journalism degree in 2000, where he was president of the college’s student advisory board. He completed his MBA in 2007, also in the top 5 percent of his graduating class.
Rob is a founding Member (1992) of Performance Enhancement Group, Ltd. (PEG), an organizational development consulting firm specializing in helping companies measure things that are often considered un-measurable. PEG works with companies and alumni organizations of all sizes and in all industries, measuring such things as customer satisfaction, employees' perceptions of organizational support, and the individual characteristics that are most required to fill a specific job or round out a given team.
Rob discusses the elements of a good alumni survey, the benefits to your campus and some interesting findings that have been revealed over 10 years and 150 institutions participating in the Alumni Attitude Survey. He discusses the Paradox of Event Attendance and Equity of Degree (read more about this here).
Today's guest, Tyler Bowen, is the Director of Alumni Relations at Southwest Minnesota State University in Marshall, MN. Tyler joined the Alumni Association as director July 26, 2002. He is a 1995 Southwest Minnesota State University graduate in Hotel and Restaurant Administration and holds a Business Education degree from Winona State University. He completed his MS in Educational Leadership from SMSU in the Spring of 2008.
On the show we discuss his tips about running an award-winning, "small" alumni shop. The challenges, opportunities and their many accomplishments on behalf of Southwest Minnesota State Alumni. Send me feedback to paul.clifford@alumnipodcast.com. Please leave comments below or on the iTunes Music store.
Today's guest is Jen Heisey. Jen, a graduate of the University of Cincinnati, is the Director of Alumni affairs at Buffalo State College.
On the show we discuss the transition to becoming a first-time alumni director and running her own program, the opportunities that challenges provide, and her tips on running a successful association.
