April 24, 2011

Episode 25: What metrics are important in Alumni Relations--Mark Marshall

On the podcast Mark J. Marshall managing associate in Bentz Whaley Flessner's Minneapolis office and I discuss:
  • Most effective measurements for successful alumni program
  • Difference between program and event participation
  • Alumni relations programs have a role in fundraising
  • Making the case for alumni relations

 About Mark
Mark J. Marshall is a managing associate in Bentz Whaley Flessner's Minneapolis office. With over 20 years of development and alumni relations experience, he brings a strong background in major and planned gifts, development operations, alumni relations, annual giving, and campaign strategy to clients. He has a particular interest in strengthening development teams through coaching of leadership and team members.

Alumni Relations has been an integral part of Mark’s career. He has been a leader in alumni programming at several types of institutions including K-12 education, a major university and a small college. His career has included Marian Catholic High School in Chicago, The University of Minnesota Medical School, and William Mitchell College of Law. A firm believer in strengthening constituent engagement, Mark believes that we can strengthen our case for the profession by ensuring that we methodically impact our institutions.
Mark has been a frequent speaker at CASE, AFP, APRA, and other conferences around the country. He holds a bachelors degree from St. Olaf College and an MBA from the University of Phoenix. He is the author of a new blog called the Marshall Art of Fundraising :

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Music used in this episode was downloaded from Podsafe Music Network.
July Moon by Brian McRae
Pops n' Buzzes by The New Leads

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