Our guest on today's podcast is Andrew Gossen. Andrew is the Senior Director for Social Media Strategy in the Division of Alumni Affairs and Development at Cornell University. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division's strategic plan. Previously, Andrew spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He sits on the CASE Commission on Alumni Relations, co-chairs the CASE Task Force on Social Media, and chaired the 2011 CASE Social Media & Community conference. Andrew holds a bachelor's degree from Princeton and a doctorate in social anthropology from Harvard University.