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Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts

August 27, 2011

Episode 27: Social Media with Cornell's Andrew Gossen



Show notes at alumnipodcast.com.

Our guest on today's podcast is Andrew Gossen.  Andrew is the Senior Director for Social Media Strategy in the Division of Alumni Affairs and Development at Cornell University. He joined Cornell in early 2010 to spearhead the integration of social media and mobile technology into the division's strategic plan. Previously, Andrew spent eight years at the Alumni Association of Princeton University in a number of diverse roles. He sits on the CASE Commission on Alumni Relations, co-chairs the CASE Task Force on Social Media, and chaired the 2011 CASE Social Media & Community conference. Andrew holds a bachelor's degree from Princeton and a doctorate in social anthropology from Harvard University.

You can follow Andrew on http://twitter.com/#!/agossen

During the show Andrew mentions how Cornell is integrating video into their social web strategy, here is a link to their work http://www.youtube.com/watch?v=6Ra7ztGV7jA&feature=youtu.be

Send me feedback to paul.clifford@alumnipodcast.com. Please leave comments below or on the iTunes Music store.

You can find us here:       itunesPodcastAlley.com Feeds

Music used in this episode was downloaded from Podsafe Music Network.

August 2, 2010

Episode 17: Transforming Our Approach to Alumni Relations


Today on the podcast I am joined by my colleague and friend, Donna Thornton.  Donna is the Vice President for Alumni Relations at Rutgers University and a member of CASE's Summer Institute in Alumni Relations (SIAR) faculty.  In 2006, Rutgers University President Richard L. McCormick initiated a process to study alumni relations at his institution with the creation of the Task Force on Alumni Relations.  The result... sweeping changes in the strategy, structure, funding and service delivery.  Today we discuss the transformation of Rutgers approach to alumni relations as well as her role at SIAR.

If you are on twitter you can follow my tweets about SIAR by searching for the hashtag #siar10 or by following me at http://twitter.com/impactalumni. 

Click here to learn all about Rutgers transformation.  Here you will find:
  • Constitution and Bylaws
  • Board of Governors Resolution (April 2008)
  • President's Plan for Alumni Relations
  • Board of Governors Resolution (December 2007)
  • Implementation Team Report
Send me feedback to paul.clifford@alumnipodcast.com. Please leave comments below or on the iTunes Music store.


You can find us here:       itunesPodcastAlley.com Feeds