On the podcast Mark J. Marshall managing associate in Bentz Whaley Flessner's Minneapolis office and I discuss:
Most effective measurements for successful alumni program
Difference between program and event participation
Alumni relations programs have a role in fundraising
Making the case for alumni relations
About Mark
Mark J. Marshall is a managing associate in Bentz Whaley Flessner's Minneapolis office. With over 20 years of development and alumni relations experience, he brings a strong background in major and planned gifts, development operations, alumni relations, annual giving, and campaign strategy to clients. He has a particular interest in strengthening development teams through coaching of leadership and team members.
Alumni Relations has been an integral part of Mark’s career. He has been a leader in alumni programming at several types of institutions including K-12 education, a major university and a small college. His career has included Marian Catholic High School in Chicago, The University of Minnesota Medical School, and William Mitchell College of Law. A firm believer in strengthening constituent engagement, Mark believes that we can strengthen our case for the profession by ensuring that we methodically impact our institutions.
Mark has been a frequent speaker at CASE, AFP, APRA, and other conferences around the country. He holds a bachelors degree from St. Olaf College and an MBA from the University of Phoenix. He is the author of a new blog called the Marshall Art of Fundraising : http://marshallartoffundraising.wordpress.com/
Andy Washburn has been at the Nebraska Alumni Association in various roles for the past 10 years and currently directs the association’s operations and marketing.
He currently serves as the president of the Council of Alumni Membership and Marketing Professionals (CAMMP), and has presented at the Council of Alumni Association Executives (CAAE), the Council for the Advancement and Support of Education (CASE) and CAMMP numerous times on non-dues revenue programs, membership theory, membership program efficiency, managing your executive director’s expectations and strategic branding application.
Washburn holds two degrees from the Nebraska. He graduated summa cum laude with a bachelor of journalism degree in 2000, where he was president of the college’s student advisory board. He completed his MBA in 2007, also in the top 5 percent of his graduating class.